Skincare Developed with Dermatologists
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CeraVe is a leading brand in skincare that is developed with dermatologists. Their formulations contain essential ceramides and MVE technology to protect the skin’s natural barrier.
Sun Safety Day
In partnership with the Chicago Cubs and The Sun Hero Program, CeraVe brought Sun Safety Day to Wrigley Field. Fans learned the importance of practicing sun-safe habits and received free samples of CeraVe sunscreen to protect them during the game.
Sun and Surf
To celebrate the launch of CeraVe’s new Hydrating Sheer Sunscreen, media and influencers were invited to an overnight stay at Calamigos Ranch in Malibu. Attendees were able to enjoy ocean views and a sunrise surf lesson hosted by professional surfer Bruna Zaun and board-certified dermatologist Dr. Nina Desai.
Photo credit: Patrick J. Clayton Productions
Cleanse Like a Derm
Cleanse Like a Derm was CeraVe’s first ever global livestream. Board-certified dermatologists Dr. Dustin Portela and Dr. Michelle Henry joined TikTok star Avani to teach a combined live and digital audience how to cleanse like a dermatologist. After the livestream, media personnel, influencers, and dermatologists were invited to take part in cleanser-themed photo moments.
Bonus shots of the Studio team taking part in the photo-moments
Heroes Behind the Masks
Coinciding with National Nurses Week, CeraVe told the story of four nurses from across the U.S. and the impacts they have had on their patients and communities. To promote the digital series and solidify CeraVe’s commitment to the medical community, the brand advertised Heroes Behind the Masks in the New York Times for four consecutive weeks. Additionally, a front page spread of People magazine was used to promote the series.
