Cats and coffee in Chicago.
Deliverables
Brand Identity
Packaging
Merchandise
Hyde and Seek focuses on reducing euthanasia rates of cats in Chicago. By partnering with the University of Chicago and PAWS Chicago, Hyde and Seek lightens the load of local over-crowded shelters. As a benefit of this mission, customers get the chance to relax, enjoy a drink, and cozy up next to a cat.
Part of ASID NJ’s 2021 Design Excellence Award for Student Commercial Space
Design Team
Graphic Design/Art Direction: Tricia Cenit
Interior Design: Alex Horn
Cat Tag Campaign
Tags on collars are one of the quickest ways that lost cats can be identified and returned home. To encourage more widespread usage of tags, Hyde & Seek will host a tag personalization event in their on-site classroom.
Cat owners can personalize their tags with their cat’s name, home address, and phone number. Each tag comes with a matching woven cotton collar.
Café Renderings
Credit: Alex Horn
Credit: Alex Horn
Credit: Alex Horn
Credit: Alex Horn