The unstoppable chick and bunny duo.
Deliverables
Instagram video and static posts
TikTok videos
PEEPS marshmallows are iconic Easter candies loved by young and old for decades. Coyne PR was the agency-on-record for PEEPS, along with other Just Born brands like Mike and Ike and Hot Tamales. We created social posts to share the fun of the chick and bunny for each of PEEPS’ big retail seasons – Easter, Halloween, and Christmas.
TikTok
After seeing the success of other brands on TikTok throughout the pandemic, Coyne PR launched the PEEPS TikTok page in 2022. The videos leveraged opportunistic trends as well as evergreen ones. Through a mixture of organic and influencer content, the PEEPS TikTok grew to over 40,000 followers and 247,000 overall likes as of July 2023.
